Larry “L J” John II approaches real estate with a coach’s discipline, an entrepreneur’s curiosity, and a simple conviction: people deserve honest advice, thoughtful strategy, and someone willing to do the work.

Serving the greater Austin area, L J helps homeowners navigate selling and leasing with a clear understanding of their options. He looks beyond the listing price to examine the competition, presentation, timing, and financial considerations that shape a client’s next move. His approach starts with listening, builds on evidence, and leads to a practical plan.

That philosophy inspired THE L J PROPERTY INTELLIGENCE SYSTEM™, his structured approach to turning property information into informed decisions. From comparative market analysis and pricing strategy to visual marketing and offer evaluation, the system reflects how L J thinks: establish the facts, explain what they mean, and identify the next action.

His marketing combines careful preparation with modern tools, including professional photography, guided video, virtual tours, floor plans, and dedicated property websites. Every element has a purpose: help prospective buyers or tenants understand the home and give it a compelling position in the market.

But L J believes strong representation also requires the courage to have difficult conversations. He is direct about pricing, candid about competition, and willing to challenge a strategy when the evidence calls for it. His clients can expect encouragement alongside accountability, with recommendations grounded in their goals.

Before real estate, L J coached others as a Camp Gladiator trainer. That experience continues to influence his work. He understands that progress takes consistency, that trust grows through follow-through, and that a good coach knows when to motivate and when to tell someone what they need to hear.

Outside of work, L J is a father who values time with his daughter, Layla, and his adult son. He enjoys life with his girlfriend, Kelsey, staying active, spending time with friends, and making a home that feels welcoming for the people he loves, including his labradoodle, Teddy.

Across business and personal life, a consistent thread runs through his choices: he pays attention, asks questions, and keeps looking for ways to improve. For L J, success means building a business he can stand behind while staying present for the people who give that work meaning.